Silver Spun Brand Solutions expands its portfolio

Silver Spun Brand Solutions, a leading homegrown integrated marketing communications firm, is excited to expand its marketing communications services by adding influencer marketing initiatives. Founded in 2015, Silver Spun has established itself as an active player in the marcom industry, popular for its innovative approaches and bespoke client service.

Initially specializing in public relations, social media marketing, reputation management & Events PR, , Silver Spun now steps into influencer marketing, understanding the evolving needs of its diverse clientele ranging across industries - food, hospitality, literature, health, lifestyle, FMCG, and entertainment.

Speaking about the development, Heeta Parikh, Founder, Silver Spun Brand Solutions, expressed, "As the digitization of the world continues to bring global commerce and audience together, brands must adapt and act on innovative strategies. Our decision to incorporate influencer marketing into our portfolio arises from our deep understanding of our clients' needs and the ever-changing dynamics of consumer engagement. With social media marketing at its peak and dedicated industry influencers being the most viable choice brands to engage the targeted audience, we felt it is the right time to be the informed mediator in bridging the gap for our existing and potential clientele in helping them reach influencer mindfully to ramp up their consumer reach and in turn contribute to their ROI."

Parikh added, "We believe that influencer marketing, with its focus on authentic storytelling and strategic analytics, will empower our clients to establish a compelling presence in the digital sphere and connect with their target audience on a deeper level."

Silver Spun Brand Solutions is celebrated for its agile and client-centric approach, working tirelessly to elevate brands and ensure their prominence in the competitive landscape. From modest beginnings working out of a home office to expanding into a dedicated workspace, Silver Spun's decade-old journey underscores its commitment to continued excellence and innovation.