Simba will roar at Lakme Fashion Week 2019 as its official 'Beer Partner'
Simba, India’s first indigenous craft beer brand is all set to make a roaring debut on the ramp as the official ‘Beer Partner’ of the Lakme Fashion Week (LFW 2019), scheduled to be held from 31st Jan-3rd Feb at Jio Garden, Mumbai.
Lakmé Fashion Week is one of India’s most definitive fashion platforms with 100 + Designers like Payal Singha, Anushree Reddy, Ashish Soni, Nachiket Barve, Monisha Jaising, Masaba Gupta, Amit Aggarwal, Pankaj & Nidhi Ahuja showcasing their collections in front of the fashionistas of the millennium city.
Simba and LFW have ‘lifestyle’ at their core, something that made this association possible and brought the two brands together. LFW has been conceived and created with a vision to redefine the future of fashion and integrate India into the global fashion world. Similarly, Simba is a fresh and vibrant brand that appeals to the Millenials who don’t want to settle for anything but the best. It’s consumers consist of patrons who are aware of craft beer mechanism and have an exposure to global trends. The brand emphasizes towards making good quality and premium products for mass audiences.
Prabhtej Singh Bhatia, Founder & CEO of Simba Craft Beverages said “We are delighted with our collaboration with LFW 2019 as it is a gateway to meaningful synergies. Just like LFW is the hallmark of the best from the Indian fashion designers, we at SIMBA offer the best from the Indian craft beer segment. It is a match made in heaven, wherein on one hand we will see the super models dazzling the ramp in breathtaking designs; on the other, our Wheat and Stout variants will take the experience a notch higher with every sip.”