Simpl goes live on Myntra during this festive season

This festive season, Simpl - India's foremost Checkout Network, announced its association with Myntra, one of the leading fashion e-retailers of the country to offer its 1-Tap Checkout convenience to millions of their customers. This association assumes significance as it marks Simpl’s first integration with an e-commerce marketplace which will bring enhanced checkout convenience options to millions of customers. Myntra has over 23 lakh styles from more than 6,000 leading domestic and international brands, spanning a wide spectrum of categories like fashion, beauty, and lifestyle, including home, luggage, travel & accessories, watches and wearables.

Fashion is one of the largest and fastest-growing categories online, driven largely by Gen Z and millennial customers. This spells immense opportunities for Direct-to-Consumer (D2C) merchants who are looking to reach out to millions of young customers across the country by enabling a quick and easy checkout on Myntra through Simpl’s 1-Tap Checkout.

Commenting on the association, Nitya Sharma, Founder and CEO of Simpl, said, “In our endeavour to empower millions of customers and small, medium and large merchants including D2C brands across the country, we are delighted to join hands with Myntra as we bring an added convenience of Simpl’s 1-Tap in accessing lakhs of products across fashion, beauty, and lifestyle this festive season. This is a strategic association for us as Myntra is one of the largest fashion retailers in the country with lakhs of merchants, including D2C and millions of customers and the integration of our 1-Tap Checkout with the platform will help improve conversions for merchants and bring convenience for fashion-forward customers. It further assumes significance as fashion is one of our largest categories and this association will play a key role in redefining the customer experience, particularly from a convenience standpoint”.

Today, an increasing number of customers, particularly Gen Z, are looking at convenience after selection and affordability while transacting on e-commerce and this association is a testament to the commitment of Simpl and Myntra towards redefining the experience for fashion-forward customers across the country.

Speaking about the association, Santosh Kevlani, VP, Banking, Payments & Cards, at Myntra said, “The festive season is a great time for the entire fashion ecosystem as it provides an opportunity for brands across the spectrum, including the D2C brands, to showcase their fresh and latest collections to millions of customers. To provide convenience and make the experience even more delightful, we are happy to bring Simpl’s 1-Tap Checkout. With Simpl, we find synergies in our collective vision of empowering thousands of our fashion brands in offering their products seamlessly to millions of customers across the country”.