Singham stands out in the OOH clutter of Harry Porter & ZNMD

Going by the advance booking for the movie Singham and packed shows on the first day, Global Advertisers has hit the nail on the head. India's leading outdoor agency for film publicity, armed with strategic hoardings has done the unbelievable.Keeping Singham in the news and top of the mind against every available space in the city screaming Harry Porter & Zingadi Na Milegee Dobaara. No wonder, that's how you differentiate the big daddy of outdoor advertising from the boys.

The twelve-day Singham outdoor campaign has splashed almost stop-n-watch displays across key crowded spots from Juhu to Borivali, Sion & Thane. Launched on 16 July, the well-targeted outdoor campaign for the movie Singham ' an action-packed remake of the successful Tamil film directed by Rohit Shetty starring Ajay Devgn and Kajal Aggarwal ' is turning heads, slowing traffic and catching mass attention every single minute.

Says Sanjeev Gupta," The brief was simple and clear. To arouse the interest & curiosity of the audience and lead them to theatres and multiplexes. And that's precisely is happening going by the initial box office figures. So it is a classic case of brief - well executed."