SITI Cable appoints Bibhash Jha

Bibhash Jha has been appointed as Head-Content & Carriage of SITI Cable Network Ltd., an Essel Group Company. SITI Cable with its pan India presence in 100+ cities & 4.6 Mn digital subscriber base is the fastest growing Multi System Operator (MSO) in the country. Jha is being entrusted with the job of providing a fillip to the growth momentum of SITI Cable. SITI Cable is taking giant strides in this exciting phase of digitization and Jha will play an instrumental role in this leap from Analog to absolute Digitization.

Jha has over 20 years of distribution work experience with 15 years at Star Sports India Ltd., where he played an instrumental role in the transition of ESPN channel to Star Sports India. In 2007, he played a key role in the launch of new sports channel Star Cricket. Under his ambit, a separate vertical of MSO business was created which was profitable in its very first year of operation. He was also responsible for the distribution of sports channel for STAR on pan India basis.

Commenting on the appointment, VD Wadhwa, Executive Director & CEO said, “We are delighted to have Bibhash Jha on board. With his rich experience of broadcasting & distribution business, he brings to us a competitive edge in strategizing business and accomplishing organizational goals”. Jha will be based at the Corporate Office of SITI Cable, Noida.