SITI Networks appoints Anil Malhotra as CEO

SITI Networks Limited, an Essel Group company, has appointed Anil Malhotra as Chief Executive Officer with effect from September 1, 2019.  In this role, Malhotra will spearhead the business post the successful implementation of the New Tariff Order, in line with the company’s vision of making its offerings more robust through smarter business models and new innovative ways to connect with customers through varied products and services. 

Malhotra is an industry veteran with over 34 years of rich experience across the Cable Television industry with deep expertise across various facets of Media Distribution – viz. Technology, Content, Regulatory Compliances and Sales Operations. He has a proven track record of amalgamating progressive leadership & entrepreneurial spirit throughout his career. He played a critical role in the successful implementation of New Tariff Order framework at SITI Networks and was instrumental in the transformation of SITI from an analog player to a digital Multiple System Operator. 

Malhotra joined SITI Networks as Chief Operating Officer in 2011 and since then he has helmed various leadership roles across Essel Group. Prior to SITI Networks, he had various successful entrepreneurial and intrapreneurial stints, including serving as President (North India) for InCablenet, a distribution vertical of Hinduja Group. He realised the potential of Cable TV & Distribution, long before the emergence of MSOs, and ventured into hardware manufacturing for the industry and later set up multiple Master Control Rooms & Head-ends. 

He has been an active member of various Government & Industry bodies, including MIB task forces for implementation of DAS regulations, New Tariff Order, etc. and All India Digital Cable Federation.