Week at a glance: Effectiveness of TikTok campaigns; Brands queue up for PV Sindhu

Will TikTok’s new #WaitASecToReflect campaign really be effective?

TikTok, the world's leading short-form video platform, unveiled an awareness campaign to sensitise India’s growing digital population about safe and responsible use of user-generated content platforms. The campaign, titled #WaitASecToReflect, has been developed with the mission to inspire built on the philosophy of inspiring users to pause for a second and think about their online conduct.

A big investment that we’ve made is on content: Shamsuddin Jasani

Isobar has announced key leadership changes across the country. This was to prepare for the next stage of growth for Isobar India.

More consumers shifting towards the organized retail market in India: Amitabh Taneja

Data has irrevocably been a big facilitator in bridging the gap between consumer choices and business offerings. This is especially true in the retail sector where the consumer does not want for choice.

Remembering Arun Ji, the Master Strategist: AS Raghunath

AS Raghunath pens down his experience of working with Arun Jaitely during the post-Godhra Election of Gujarat in 2002, which were supervised by Jaitely.

How consumer centricity helped OLX make its best business decisions

Amid economic slowdown and tightening of consumer pockets, one brand might have found itself a niche by offering a frictionless experience to the customer – OLX. Launched in 2006, OLX has become a global online marketplace for used goods and is foraying into new verticals by observing everyday opportunities in the market.

Digitas India appoints Sonia Khurana as Chief Operating Officer

Digitas India, India’s largest digital agency, has announced the appointment of Sonia Khurana as Chief Operating Officer.

McCann Worldgroup ropes in Sanjeev Chopra as SVP & Head, McCann Health – Delhi

Sanjeev Chopra has joined McCann Health as Senior Vice President and Head McCann Health - Delhi. He has over 25 years of experience in Healthcare advertising, Marketing & Sales. He moves from Publicis Health.

Ogilvy wins top honours at IndIAA Awards 2019

The India Chapter of International Advertising Association (IAA), world’s only globally-focused integrated advertising trade association, presented its prestigious INDIAA Awards last evening (August 26, 2019) at a ceremony hosted at the ITC Grand Maratha Hotel, Mumbai. The fifth edition brought together great minds in business, marketing, advertising and media to celebrate the best of advertising in the industry.

WPP & Kantar launch their latest global cross-industry initiative in India

WPP and Kantar have announced the launch of their latest global cross-industry initiative – Institute for Real Growth (IRG) in India. IRG is the first program of its kind to help CEOs, CMOs and other senior business leaders to drive more effective growth strategies.

Ad land’s Young Guns: Taj Ali Naqvi, Isobar India

Taj Ali Naqvi, Director - Films & Production, Isobar India, aspires to make Isobar’s Films Division an indigenous addition to the global names in ad-film making by extending beyond the comfort zone bound by old-school methods. He currently reports to Anish Varghese, CCO.

PV Sindhu becomes the top pick for brands after World Championship win

PV Sindhu made the nation proud with her Gold medal at the BWF World Championship on August 25, 2019. The Indian shuttler is the first to do so, making her extremely valuable for brands.

How Fractal Ink has been evangelising the design experience

Tanay Kumar, Co-founder, CEO and Chief Strategy Officer, Fractal Ink Linked by Isobar, speaks to Adgully on the growth of Fractal Ink from a team of 7 people in 2010 to 120 people in 2019 and in the process becoming one of India’s Leading UX/UI Agency under his leadership.

More Indians prefer OTT platforms than DTH: MoMAGIC Survey

With Over The Top (OTT) platforms clearly racing ahead as far as online video streaming -consumption is concerned in India;MoMAGIC conducted a survey aimed at understanding better the end consumer choices and preferences, as far as consuming online video content is concerned in the current exciting and disruptive OTT (& DTH) segment in India.

Idea’s TikTok dance challenge hits a record 3 Bn views

Brand Idea, over the weekend, kept netizens hooked on to TikTok through its ongoing #SabkaTimeAagaya challenge which kept trending right from the start of the campaign on 23rd August. It has now garnered a record 3 Bn+ views with over 5000 user generated videos within just four days of the campaign.

Ambient Brings Artificial Intelligence to Cinema

Ambit Analyser, the dashboard for captive audience planning has announced an extensive revamp of the tool, making it AI driven. The Neural Network based AI planning tool has been linked to real time data through API integrations to provide a more proactive stance in foreseeing the direction of the campaign, improve efficiency and ensure accurate planning without breaking a sweat.

BharatPe is evaluating sports and brand integration in movies: Abhishek Shah

BharatPe, an offline payment gateway, launched their TVC campaign during the first half of August featuring Bollywood actor Salman Khan. The tagline of the campaign is ‘Ab Dukandar is King’, which highlights that the customer is often the beneficiary of digital payments at the cost of the merchant or neighbourhoodkirana store. The TVC went live on August 3, appearing on ‘The Kapil Sharma Show’.

Mullen Lintas to lend its creative expertise to Karur Vysya Bank

The Tamil Nadu-based Karur Vysya Bank (KVB) has announced Mullen Lintas as its creative agency.

Happy mcgarrybowen appoints Mahendra Bhagat as National Creative Director

Happy mcgarrybowen, the creative and design agency from the house of Dentsu Aegis Network, has further strengthened its creative prowess with the appointment of Mahendra Bhagat as National Creative Director.

McCann’s Jitender Dabas named on the Jay Chiat Jury

Jitender Dabas, Chief Strategy Officer of McCann Worldgroup India, has been selected to serve as a global jury member for the 2019 Jay Chiat Awards for Strategic Excellence to be held in New York.

ASCI upheld complaints against 190 advertisements out of 334

ASCI investigated complaints against 334 advertisements, of which 106 advertisements were promptly withdrawn by the advertisers as soon as they received communication from ASCI. 

26% FDI in Digital Media: Welcome move, but needs more clarity, says industry

The Union Cabinet chaired by the Prime Minister Narendra Modi yesterday (August 28, 2019) approved the proposal for Review of Foreign Direct Investment (FDI) on various sectors. The extant FDI policy provides for 49 per cent FDI under approval route in Up-linking of ‘News & Current Affairs’ TV channels. It has been decided to permit 26 per cent FDI under government route for uploading/ streaming of News & Current Affairs through Digital Media, on the lines of print media. 

Design will become an intrinsic part of the agency model: Tanay Kumar

Tanay Kumar, Co-founder, CEO and Chief Strategy Officer, Fractal Ink Linked By Isobar, speaks to Adgully on the growth of Fractal Ink from a team of 7 people in 2010 to 120 people in 2019 and in the process becoming one of India’s Leading UX/UI Agency under his leadership. Fractal Ink is now expanding its wings and has presence in South East Asia and Africa market, where the geography is waking up to the digital revolution.

Dentsu India strengthens its creative team with new appointments

Dentsu India, the brand solutions agency from the house of Dentsu Aegis Network, has appointed Siddharth S as Group Creative Director and Rigved Sarkar as Associate Creative Director at their Bangalore and Mumbai offices respectively.

BARC Wk 34: Zee TV reclaims lost ground; SET puts up a strong show

BARC India data for Week 34 (Saturday, August 17 to Friday, August 23) of 2019, shows an overall increase in the gross viewership numbers of Hindi GECs in Rural+Urban [HSM (U+R) : NCCS All : 2+ Individuals] across Pay and Free platforms. Zee TV reclaimed lost grounds this week.