Slay from Eight to Late with Twenty Dresses and Alaya F

Young, fresh, and trendy, Twenty Dresses by Nykaa Fashion, known for its stylish take on all that’s hot on style street, now takes you on an elevator ride to the many moods of fashion, in a slick film featuring Alaya F. Offering fashionable choices in a range of modern silhouettes, the brand is perfect for anybody seeking uplifting wardrobe choices that keep up with the dynamism of their day as well as their mood.

The campaign features the vibrant Alaya F to bring alive the small-big moments of everyday style. Be it a quick minute spent sprucing up an outfit, composing nerves, plotting the next world domination or feeling the vibe of the day, it showcases new cocktail, resort and winter wear collections through three 20 second films. 

The storyline of the films is set within the everyday, unassuming walls of an elevator that often bear witness to the many moods of the brand’s young, trend-loving consumers. Whether admiring their OOTD, feeling like a Snacc or simply engrossed in texting, the elevator offers them a moment, before they step out in their fashionable best.

Alaya F. in these films by Twenty Dresses, is every girl who wears her mood on her sleeve, quite literally. Relatable and fast-paced, the films feature a selection of sharp outfits from the brand’s latest collection, stylishly flaunted by Alaya’s playful personality.

“Our new campaign for Twenty Dresses acknowledges the many moods and moments of our consumers in a day, expressed through their fashion choices. Alaya F.’s vibrant personality is completely on brand and her elevator avatars in the films reflect the dynamic attitude of our audience. We are excited for them to discover more from the brand and wear their vibe in style,” said Adwaita Nayar, CEO Nykaa Fashion and Founding Member – Nykaa 

“Working on such a lively campaign that reflects my personality and mood, was an incredible feeling and experience. I'm ecstatic to have been offered the opportunity to play around with my wardrobe and express myself because fashion to me has always been about having fun! And what’s more fun than adding last-minute finishing touches to your outfit and look in the elevator! My mood influences how I dress and carry myself every day so ‘Wear Your Vibe' is such a great fit!  Needless to say, expressing my go-getter personality through fashion is something Twenty Dresses helps me do effortlessly”, said Alaya F.

The Twenty Dresses campaign will also run a user generated content contest where consumers can share their elevator selfies tagging @twentydresses @nykaafashion & @alayaf and flaunt their vibe of the day.