SMAAASH announces 'Total Sports Asia' as its Exclusive Brand Solutions Agency

Smaaash Entertainment Pvt. Ltd. (“SMAAASH”) has announced its exclusive partnership with Total Sports Asia (TSA). A global leader in sports, entertainment & branding solutions, TSA will come on board as its exclusive Sponsorship Sales and Brand Solutions agency for all the SMAAASH centers in the country and abroad.

Through this association, SMAAASH aims at reaching out to brands and marketersacrossthe country,by leveraging the specializedservices offered by TSA and by further exploringkey business development activities. TSA will provide expertise in providing customized solutions to brands,who want to engage with their consumers in unique and engaging routes, viathe wide gamut of sponsorship opportunities across existing and upcoming SMAAASH centers.

RamakrishnanR, Director – Sales and Business Development TSA,said “In this new era of Sportainment, TSA is excited to be partnering with SMAAASH – the next big thing in gaming and entertainment, for all its upcoming centres. This is the closest to reality and an exciting platform for brands to interact with their consumers. Over the years we have successfully delivered to our rights holders globally and with our expertise across all offices globally, we hope to add value to SMAAASH through clearly defined brand assets.”

Commenting on the partnership, Mr. ShripalMorakhia, Founder of SMAAASH added: “We are pleased to partner with asia’s global leader in sports content and branding solutions- Total Sports Asia, as the team’s official Brand Solutions Agency. SMAAASH engages with every customer in a unique way, and this partnershipwith TSA will help add long term value to all constituents - from our customers and brands to TSA & SMAAASH.”

With an aim to entertain the masses with incredible indoor game facilities, SMAAASH is on the verge of expansion and meeting all the core points of the country. Spreading across the fun and entertainment zone with the most unique concepts, this sports-centric immersive and interactive entertainment venue by the end of 2014’s financial year will touch base in Surat, Delhi – Noida & Gurgaon, Hyderabad, Bangalore and Pune.

Very recently SMAAASH Entertainment roped in FW Sports Investment Fund LP (“FSIF”), a Mauritius-based private equity fund as strategic investor; this is the first round of private equity funding into the Company. This capital base will be a catalyst for the company to achieve its aggressive expansion plans and meet its objective of providingactive entertainment via a fun filled, value-for-money experience.