Smaaash's 'All Shades of Love' Campaign: Celebrating Diversity and Inclusivity

This February, Smaaash launches its "All Shades of Love" campaign, a celebration of diversity and inclusivity. More than just a marketing initiative, it's a reflection of Smaaash's commitment to creating a welcoming space where everyone, regardless of all gender can come together and celebrate love in all its forms.

"At Smaaash, we believe love knows no boundaries," says Aniket Shivalkar, Center Head at Smaaash. "Our campaign aims to embrace the beauty of diversity and ensure that all individuals feel accepted and valued."

The campaign highlights Smaaash's array of thrilling activities, including exclusive games such as the Donut Slide, which is not available anywhere else in Mumbai. Another highlight is the Dance-Off Floor, a unique space where individuals can dance freely to their favorite music, guided with steps, without any judgements. The Bumper Cars provide a nostalgic joy, where your inner child falls in love every time you bump into your partners with laughter and happiness. Additionally, there's the Multi-Tower Activity, where you get involved in real-time core activities with your loved ones, supporting and building strength together. All these games offer an experience unto themselves, going beyond simply sharing meals.

Smaaash doesn't just offer arcade games, bowling, or go-karting; their aim is to engage people in more immersive activities, providing them with a slice-of-life experience that our current generation is missing out on.

"With 'All Shades of Love,' we're celebrating love in all its forms," adds Aniket Shivalkar, Smaaash Center Head. "Our goal is to provide a space where everyone feels welcome and valued."

Join Smaaash this February as we embrace 'All Shades of Love.' Whether it's for a fun outing with friends, a thrilling date night, or simply a place to be yourself, Smaaash offers an unforgettable experience for everyone.