SMG appoints Atul Sharma as GM

MediaVest Worldwide, a Starcom MediaVest Group agency has appointed Atul Sharma from Madison Media as GM in their Delhi office. Atul joined on 20th June. Atul will oversee the Dabur business and report to Sulina Menon, Executive Director, SMG.
Atul is a postgraduate in marketing with specialization in research and consumer behavior. He has more than 11 years experience in Strategy, Procurement and Implementation. Atul started career with NDTV in research and marketing. He worked extensively on audience segmentation models, business development and marketing plans. Atul had stints at Initiative Media and MPG, working on clients such as  LG, Nestle, ITC , Maruti and Reckitt Benkiser.  He spent the last four years at Madison where he worked on Coca Cola amongst other clients.
Commenting on the appointment, Sulina Menon says “ We are happy to have Atul on board for Dabur. With his extensive FMCG experience and the research background we are looking at him to drive strategy led solutions to the Dabur brands.”
On his reason for joining SMG, Atul says “SMG is a future ready organization and I am excited to work with the new age tools like Tardiis and optimize plans across TV and Web in one go”.

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