SOFIT comes to the rescue of lactose intolerant consumers

Social media is no stranger to amusing banters by brands. The trending billboard banter modelled on milking a famous Bollywood dialogue between Blinkit and Zomato has a new entrant, and that’s SOFIT. Hershey India’s plant-based drink brand Sofit has made a witty comeback to the trend – ‘Kab tak sirf doodh aur kheer mangoge. Kuch aur healthy aur tasty hum bhi denge’.

Sofit has made a bold move and come to the rescue of lactose intolerant and health-conscious consumers by clearing the fog between the milk.  The brand has also recently roped in popular actress Disha Patani as a brand ambassador alongside John Abraham.

Brands such as Netflix, ITC, HDFC Bank, Jeevansathi, Zyngo, Hinda, Edelweiss have also participated in the banter.