Sony firms up its primetime slot

Sony Entertainment channel is all set to go for a kind of makeover. The channel has reportedly pumped in 150 million to market its new shows.

The Channel is all set to launch five new shows from the Yash Raj stable.

The shows will be launched in the starting of the new year. January 1, the channel will air non-fiction show Lift Kara De on Fridays and Saturdays at 8 pm. Neutrogena sponsored show will be hosted by Karan Johar.

Tata Photon sponsored, Seven will aired every Friday at 9 pm.

Sponsored by Good Knight, Mahi Way will debut on 2 January and will be telecast every Saturday at 9 pm.

Rishta.com, which has roped in Alpenliebe, debuts on 3 January to air every Sunday at 8 pm.

The fifth property, Powder, will launch on 3 January with Head and Shoulders as the title sponsor. It will be telecast every Sunday at 9 pm.