Zoozoos to go abroad

After becoming a hit in India, the much loved Zoozoos are ready to hit the western market by storm.

Telecom company Vodafone is all set to export the Zoozoo characters to abroad. Vodafone has decided to send the characters to the allied markets.

Vodafone launched the Zoozoo campaign in during the second season of the Indian Premier League in April this year. With just the launch the funny and cute characters became an instant hit. Even the exclusive Zoozoo merchandise, which was launched in October went off the shelves instantly.

The winning campaign was created by advertising agency Ogilvy & Mather and conceived by by Rajiv Rao, National Creative Director, O&M, and the film was directed by Nirvana Films.