Sony names Ajay Bhalwankar as Chief Creative Director

Sony Entertainment Television (SET) is appointing Ajay Bhalwankar as Chief Creative Director, effective April 7, 2014. He will be reporting to Nachiket Pantvaidya, Senior Executive Vice-President & Business Head – Channel SET. In this role, Ajay will provide creative leadership and direction for the channel. He will lead the Programming and OAP teams.

Ajay Bhalwankar is an industry veteran with over 20 years of experience. Prior to joining SET, Ajay was the Content Head – Hindi GECs at Zee and has been instrumental in delivering quality content with exceptionally popular shows and remarkable characters across a bouquet of shows. Ajay has worked with MSM in the past, as the Programming Head for SET from November 2009 to June 2011.

Announcing Bhalwankar’s appointment, Senior EVP and Business Head, SET, Nachiket Pantvaidya said, “Ajay is an extremely experienced individual with a rich experience of over 20 years in Journalism and Television, spanning various roles of creating, writing, programming, producing and directing entertainment content. Under Ajay’s leadership I am confident that we will make the right strides towards our vision of best in class content for SET.”

Ajay Bhalwankar added, “I’m delighted to join SET again and hope to provide valuable programming inputs across content on the channel. It is an extremely challenging role and I am looking forward to this exciting journey.”