Sony's Sneha Rajani on Kehta Hai Dil Jee Le Zara
Sony TV has always believed in entertaining their family audiences with programming that covers different genres including drama, comedy, reality, horror and live events. Every show on the channel comes with a new flavour attached to it. Now in keeping up with its promise of continuously innovating and developing new show concepts, the channel presents their latest offering with a refreshing concept titled ‘Kehta Hai Dil… Jee Le Zara’.
The Indian woman, modern and traditional in the same breath, with great willpower and commitment, is the beloved character and the main protagonist that Sony Entertainment Television celebrates in ‘Kehta Hai Dil… Jee Le Zara’. The show which goes live on August 15, 2013 chronicles the life of Saanchi, a strong, selfless, free-spirited woman living on her own terms and spreading happiness in and around the lives of her dear ones.
Briefing Adgully about the concept, Sneha Rajani, EVP and Business Head, Sony Entertainment Television, said, “This show has nothing to do with what we’ve done in the past. In our show Kuch Toh log Kahenge, the protagonist fell in love with a character 22 years her senior but here there is nothing of that sort.”
Popular actress Sangeeta Ghosh is making her comeback to the television industry after a long hiatus of six years and on the other hand, male lead Ruslann Mumtaz of Bollywood fame is making his debut on the small screen with this show. Speaking about the lead roles and the exceptional actors they finalized for the show Rajani said, “We wanted a very fresh looking pair on television. We did not want to repeat the same faces who had already appeared on our shows. Sangeeta has returned to television after a long break and was the perfect choice as a protagonist for our show. Coming to Ruslann, we had him in mind since quite some time now and with the help of Rose Audio Visuals Pvt Ltd, we were able to get both on board for their respective roles. The story was narrated to both the actors who on hearing it agreed to do the show which they felt fitted them perfectly.”
Kehta Hai Dil….Jee Le Zara is produced by Rose Audio Visuals Pvt Ltd and the story is set in Panchgani. The show is about 34 year old Saanchi (Sangeeta Ghosh) who manages the family’s strawberry farm after the loss of both her parents. For over a decade, her responsibilities are many, but Saanchi has willingly chosen to enjoy her duties. A man or marriage is not on her agenda. Her two grandmothers and two siblings, plus her beloved father’s farm, make her universe. Saanchi only focuses on building and securing the future of her family. But as they say – destiny works in mysterious ways and in walks Dhruv Goel (Ruslaan Mumtaz) a suave and wealthy lawyer who is prepared to change Saanchi’s outlook towards her own life! The paths of two unlikely protagonists converge to create an exceptional love story.
“At Sony, we believe that television is a reflection of our society. Each show is conceptualized with pronounced shades of realism and aspirations which is extremely relatable with our audiences. Kehta Hai Dil… Jee Le Zara is an extremely refreshing show which we are launching in the 9:30 p.m. slot. The show also portrays slices in the life of enterprising strong women, whom we encounter in our everyday lives. The audience today thrives for a good family entertainer, one that they can sit and watch together. We hope to deliver that promise with this compelling love story on SET,” said Rajani.
On their association with Sony Entertainment Television, Shristhi Arya, Producer, Rose Audio Visuals Pvt Ltd, shared, “We are thrilled to associate with Sony Entertainment Television yet again. Together we have created unique concepts that have kept our viewers engaged. Saanchi’s character is that of a modern woman who is both a successful entrepreneur and an unflinching support of her family. She balances both her professional and personal life effortlessly living various roles. With a doting family, Saanchi leads her life without any regrets or remorse. Her ability to face every situation with a smile is what keeps her going. We are confident that women will relate with Saanchi.”
Two renowned actors from the Hindi entertainment industry have portrayed the character role of two grandmothers namely Sulabha Deshpande and Meenakshi Sethi . They are ably supported by Delnaz Irani (Dilshad), Nabeel Ahmed (Advait Prabhu) and Priyanka Sidana (Prachi Prabhu). Written by Niranjan Iyengar and Directed by Siddharth Sengupta, Kehta Hai Dil… Jee Le Zara will strike a chord in the hearts of Indian women for its relatable story.
As a part of their marketing campaign, they have shot three television promos and are using 360 media platform effectively. “With time we will also do outdoor activities and the road shows with the actors,” shared Rajani.
The show launches on August 15, 2013 every Monday to Thursday at 9.30 pm, only on Sony Entertainment Television. Tune in to catch the family entertainer with a difference.