SonyLIV appoints Rajiv Rajaram as Head of Tamil content

SonyLIV has appointed Rajiv Rajaram as Head of Tamil content. He is joining the streamer after working as Vice-President of original content for Culture Machine Studios for over seven years. In his LinkedIn profile, he published this update. Being a voice-over artist, he has lent his voice to over 3000 radio and television commercials.
He made his debut as a dialogue writer in Band Baaja Baraat remake Aaha Kalyanam, the first Tamil-language feature film from Yashraj Productions.
Rajaram has also worked with OPN Advertising, Ogilvy & Mather, Rediffusion Y&R, and Moulis Advertising.
Rajaram oversaw programming for the drive-time shows and was in charge of station imagery during his four years at Radio One. Rajaram is also one of the co-founders of Stray Factory, a collaborative entertainment venture, with offices in Chennai that has organised events including Hitchcock, Great Indian Blogologues, Lost Audition, and others.