SPN acquires TV and digital rights of Aircel Chennai Open for the 2017

Aircel Chennai Open, India’s oldest and most prestigious international sporting tournament signed up with Sony Pictures Networks India (SPN) as the official broadcast partner for its upcoming edition, starting on January 2, 2017 at the SDAT Tennis Stadium in Nungambakkam. The tournament which is into its 22nd year will be broadcast live on SPN’s premier sports channels, Sony SIX Sony, SIX HD as well as the SonyLIV app and website. Having successfully broadcast many international sporting events and leagues, the channels are set to wow India's sports fans with a world class live television experience at home.

Aircel Chennai Open will add to the existing strong line-up of tennis programming on the sports cluster of SPN which already includes the Australian Open, ATP World Tour Masters 1000 events, ATP World Tour 500 events and the prestigious season-ending Barclays ATP World Tour Finals. SPN’s broadcast of premium tennis events firmly reinforces its focus on tennis, one of the most followed sports in the world and tennis fans in India can now look forward to the world’s top ranked players in men’s professional tennis on tour. 

The tournament this year promises to be a bigger and better affair with top of the line players, including World No. 6 Marin Cilic (Croatia), Roberto Bautista Agut (Spain), Borna Coric (Croatia), Tommy Robredo (Spain) and Mikhail Youzhny (Russia) going head to head. Indian Players on the roster include Leander Paes, Rohan Bopanna, Saketh Myreni and Ramkumar Ramanathan vying to begin the new Tennis Season with a flying start.

Comments

Mr. Tom Annear, Director, Aircel Chennai Open Tournament  

“We believe in getting better with each edition of the tournament. All of the Centre Court matches will be broadcasted for our viewers to enjoy the action of the new season’s opening tournament. We want to provide a special experience for Aircel Chennai Open fans worldwide and our association with Sony Pictures Networks India is another step in that direction." 

Mr. Rajesh Kaul, President, Distribution and Sports Business, Sony Pictures Network

“The Aircel Chennai Open is yet another significant addition to the SPN’s line-up of live tennis properties that validates our network as the premier destination for tennis fans. We are pleased to showcase India’s only international live tennis tournament which is a part of the prestigious ATP World Tour 250 series of the Association of Tennis Professionals (ATP) World Tour. Our viewers will get to watch some of the finest Indian & International players in men's professional tennis during primetime on our on-air and digital platforms.” 

Aircel Chennai Open will be telecast 5:00 PM onwards from January 2 to 8, 2017, on Sony SIX & Sony SIX HD and can also be streamed live on SonyLIV App and Website.

Entertainment
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Entertainment