Spykar gets on top gear for it's E-Com Website Launch

Spykar, one of India's leading denim brands –synonymous with youth and fashion, launched its website Spykar.com on 20^th Oct’15 in a new e-com avatar. This news comes as a delight for all Spykar fans spread across the length and breadth of the country. To leverage the launch, Spykar has announced a unique 'Spykar Pe Buykar' offer. Under this offer, one of the lucky shoppers can win an exclusive denim edition Royal Enfield bike, specially crafted by Spykar. What's more! A lot of stylish wrist watches are also up for grabs at assured prizes at www.spykar.com

The platform consists of the latest Autumn-Winter 15 collection that includes a variety of shirts, t-shirts, denims, trousers, jogger pants, jackets; and accessories like wallets, bags & belts, socks. Moving further, the platform would continue to showcase an array of apparel styles along with accessories each season. The market is growing, lifestyles are changing. People are getting more and more comfortable with wearing denims. More and more offices are allowing people to wear denims to work. Also, distribution channels are increasing. E-commerce will help reaching out to consumers in not just Tier 1 cities, but also in tier 2 and tier 3 towns.

The brand expects at least 4-6 percent of its total sales to come from the e-commerce space. The platform on special occasions shall launch its special e-commerce collections that can only be purchased online. Spykar Lifestyles keeps its growth consistent with the offline stores where it aims to achieve an expected growth of 30% by 2016 with target revenue of Rs. 250 crore. Spykar alongside plans on opening 40-50 stores every year. And while opening the doors of the online stores, Spykar is highly keen on catering quality products to its customers, now at their door step.

Mr. Sanjay Vakharia, COO, Spykar Lifestyles Pvt Ltd. expresses "Spykar has a presence in marketplace for quite some time now – however, we wanted to create a dedicated platform for its young patrons who form a major part of the digital universe. Thanks to the internet, people are clued in to the styles and trends across the globe, thus making this entire category extremely sought after. It is a very aspirational category for our young consumers hence we are glad with the launch of e-commerce, we will be able to reach many, many potential customers. Our target audience lies between 18 to 30 years of age therefore it makes sense to be available online given the brand is targeting urban youth.”

Spykar has been voted as the “Most Exciting Indian Brand” in the Denim Category, by Brand Equity. The survey was carried out amongst 15-26yr olds.