Sri Sri Tattva and bigbasket Collaborate to Champion Health
Sri Sri Tattva, India’s leading health and wellness FMCG brand with a portfolio of over 550 products, has collaborated with bigbasket, India’s largest online supermarket for a social campaign called #YourHealthFirst. Under this, a dedicated section on the bigbasket mobile shopping app for Ayurveda has been activated with products and lifestyle tips powered by Sri Sri Tattva.
Through #YourHealthFirst, Sri Sri Tattva aims to educate customers with simple, practical, and effective tips for personal wellbeing and bring wellness inspired by Ayurveda for better health. Through a wide range of Ayurvedic products, including immunity boosters and those that provide stress relief, diabetes care, etc., the brands want to enable customers to adapt to the new normal for better mental and physical health.
Speaking about this, Mr. Arvind Varchaswi, Managing Director, Sri Sri Tattva, “Customers have become more aware of their health and lifestyle during the pandemic and are giving equal importance to their physical and mental well-being. With this partnership, Sri Sri Tattva hopes to champion good health through Ayurveda and Siddha, both of which are rooted in India’s history. The spirit of the partnership is to deliver good health at people’s doorstep.”
Adding further, Mr. Hari Menon, Co-founder and CEO, bigbasket, said, “bigbasket has always been a customer-first brand with the core philosophy of bringing the best products and services to consumers. We have thus partnered with Sri Sri Tattva to bring their exclusive range of products to our customers and empower them with better immunity and health through the power of Ayurveda. The partnership will also enable us to make a myriad of health and wellness products available at one place.