STAR CJ Alive picks Kenny Shin as CEO India opps.

STAR CJ Alive, the 24x7 home shopping channel from STAR Group today announced the appointment of Mr. Kenny Shin as the new CEO for India.

Taking charge of his role at STAR CJ Alive this year, Kenny joins from CJO Shopping, the Korean conglomerate, where he was in a key leadership role, having been with the Company since 2002. Based out of the Mumbai office, Kenny’s key mandate is to provide strategic direction for Star CJ’s long term India growth plans.

He started his career at Dong-Suh Research Institute before moving on to complete his MBA from the University of Rochester. Post that he held various senior leadership positions in his stellar career at reputed companies such as Eastman Kodak Company, Rochester, NY; Hansol M.com, Seoul, Korea and HansoliGlobe, Seoul, Korea.

Under his able guidance at CJO Shopping (world second biggest home shopping company in terms of revenue), Kenny catapulted the company to the No 1 position in the TV home shopping segment in Korea in a span of 2 years. He successfully managed various divisions within the Company including Merchandising, Digital, Quality Assurance, call center amongst others. Not only that, he also launched the mobile phone vertical and successfully built it into a highly profitable category as a result winning the CJ O Shopping Best Award in 2009. He was also responsible for creating many path breaking TV programmes such as Shopping Star Living King, the Greatest Beauty Show, Digital Pak Pak Show where he created record sales history. At HansoliGlobe, he led the Business Development function in addition to spearheading Strategic Alliances and overall strategic direction for the Company.

Mr. Kenny Shin is listed under the Who’s Who of the World/Who’s Who of the Asia-Pacific from Barons 1998/1997.
Commenting on his appointment, Mr. Kenny Shin, CEO, STAR CJ, said, “I am delighted to have the opportunity to spearhead the India operations. The challenge is very exciting given the complexity and diversity of the Indian market.”