STAR CJ Alive's "Shopping Ki Swatantrata' rakes in Rs 1 crore

STAR CJ Alive freed its viewers from the shackles of serpentine queues and never-ending waits outside stores with the chance to shop right from the comfort of their very own homes. Celebrating Independence Day with its exclusive "Shopping Ki Swatantrata' promotion, STAR CJ Alive achieved a significant milestone, since its launch as a 24-hour channel on 1st August. It achieved a record-breaking average daily sale of over Rs 1 crore during the 3 days of this promotion.

STAR CJ Alive's uniquely designed "Shopping Ki Swatantrata' promotion from the 13th to the 15th of August, to commemorate Independence Day, received a phenomenal response. As part of this exciting promotion, the channel offered its customers the best in electronic gadgets, home appliances & fashion brands with a gamut of exciting gifts at the mere click of a remote with fabulous value-added services as well.

An elated Paritosh Joshi, CEO, STAR CJ Network India Pvt. Ltd. said, "This historical achievement is indeed a moment of great pride for all of us at STAR CJ Alive. We have received a great response in just two weeks following the 24-hour channel launch and moving forward, we only see this pie growing as the awareness and comfort level among consumers continues to rise with STAR CJ Alive possessing a place of pride in the lifestyles of the people today."

The three days offering the special Independence Day promotions witnessed average sales of Rs. 1.1 crore per day with an average of 3000 orders per Samsung Microwave Ovens, Samsung Metro 3G Mobile Phones, Olympus Cameras, Lotto shoes, Benetton tee-shirts, Bajaj Food Processors, Bajaj Juicer-Mixer-Grinders, Kraft Dinner Sets, Lock & Lock Container Sets and Bergner Cookware enjoyed particularly large orders thanks partly to the extremely attractive value-added offers presented by STAR CJ Alive.