Star Gold all set to World Premier, Hits after Hits!

After wooing the audience with super hits like Singham and Bodyguard, Star Gold is all set to offer its 'filmy audiences' one more cheering movie, 'Ferrari ki Sawaari' on 15th September at 9 PM, Star Gold will take the viewers through an amazing ride of unconditional love between a son and his father. The concept of the movie and the philosophy of the channel go hand-in-hand which say, 'Karo Dil Ki'!

 

While speaking with Adgully, Hemal Jhaveri, General Manager, Star Gold said, “With Ferrari ki Sawaari, we want to inspire our audiences to Karo Dil Ki! This underlines our commitment to bring the latest and best of Bollywood and not to mention the most diverse content to our viewers.”

 

Also as told by Jhaveri, as a part of the marketing activities around the premiere of Ferrari Ki Sawaari, the emphasis is to drive reach through mass media like TV, Print and Outdoor besides Social Media. He said, “We believe in investing movies which are worth watching and the one's that the entire family can enjoy.”

 

Sticking true to its commitment, in the coming future, Star Gold will be bringing to its audiences bone - tickling Bol Bachchan. "We have also acquired the rights for Son of Sardar and Dabang 2 as well!", informed Jhaveri.

 

Jhaveri believes that the channel has always showcased hits and got amazing numbers with the premiers they have done so far. "For example with Singham and Bodyguard the channel received quite amazing numbers and have only motivated us to do more of such activities", said Jhaveri.

 

With quite an interesting line-up for movie premieres, abiding by to its commitment, Star Gold seems to promise some amazing 'popcorn weekends' to the audiences. | By Aanchal Kohli [aanchal(at)adgully.com]