Star Gold promotes World Television Premiere with a quirky ad on newspaper

Recently, an unusual ad in the matrimonial section of two leading papers that read, "Parents wanted urgently" got the readers into confusion and wonder.

This ad was done by Hindi movie channel, Star Gold for innovative marketing, to promote the World Television Premiere of Hum Do Hamare Do.

As per the ad posted by Star Gold, a man, who already has found his life partner, is searching for parents who are understanding and loving. The unusual ad is in sync with the story of Rajkumar Rao and Kriti Sanon starrer, Hum Do Hamare Do, which revolves around Dhruv and Anya. Dhruv is a self-made man whose life takes a major turn when he decides to engage an elderly man and a senior woman to fake being his parents in an attempt to fulfil his girlfriend's wish of marrying someone with a family.

Agreeing with the advertisement actor Aparshakti Khurana says, "It's not easy to grab readers' attention as newspaper pages are filled with advertisements. I am sure this innovative ad by Star Gold must have stood out as it's not every day that you get to read about a person searching for parents." 

Hum Do Hamare Do will have its World Television Premiere on Star Gold on this Sunday at 8 pm.