Star India increase ad rates by 20%...!
Announcing the revised tariff, Sanjay Gupta, COO, STAR India Pvt. Ltd. said: "Our portfolio is strong and unique. Star has achieved an unprecedented growth of 30% in the last two years. Today we are leaders in 18 key states of India. This unstoppable growth is riding on the back bone of significant investments, innovative content and delivery of quality of experience through technologically advanced platforms. Even with this 20% increase in the ad rates, Star Network will continue to deliver superior value to its partners and viewers."
Star's increase in ad rates was necessitated by spiraling cost of talent, increased investments in technology, advanced delivery and distribution platforms as well as increased production costs. The Network recently announced the launch of five of its popular entertainment channels in HD format, among other such initiatives.
Kevin Vaz, President, Ad Sales, Star India Pvt. Ltd. further added: "Star network has been growing year-on-year and has been going all out to give the best value to its viewers, partners and advertisers. Our network reach has increased and at the same time for the advertiser, the cost of reaching 1000 people has reduced by 38% in the last two years. This rate increase of 20% is just a part correction in lieu of the phenomenal growth the network has shown in the past two years."
The ad rates for clients on prior agreements with the Network will not see an increase in the rates and will continue to work on the same rates as committed to earlier. The network will also be backing this up with a strong programming line-up, across the GECs Star is looking at promoting more path-breaking and innovative content like Just Dance, 1000 Ghanta (Star Jalsha) and Survivor that will entertain the viewers later in 2011. As for the English channels the Network is vying at providing more locally produced content, as a beginning to this Star World will soon see the launch of India's Most Desirable with Simi Garewal. While the programming strategy is in place Star Network also plans to strengthen its distribution and as HD seems to be the buzzword the network will look at strengthening ties with digital providers, says Gupta.
Star India has defined India's broadcast entertainment industry for two decades with its unparalleled reach and unrivaled leadership position. Today Star India, is a sprawling media conglomerate, with a number of widely admired properties that transcends the barriers of language and culture and enlivens the lives of millions of Indians every hour of the day.
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