Star Movies launches 'Walk The Red Carpet'

An animated caricature of a Hollywood star walking the red carpet will be displayed, post which the viewers will have to identify the star. Prizes will be given like goodie bags as well as gifts like iphone and ipads.

Saurabh Yagnik, General Manager & Senior VP, English Channels, Star India Pvt. Ltd, tells Adgully , "Walk the Red Carpet' is an innovative and engaging contest to promote the 9 pm movie band on STAR Movies. Star Movies being the Home of the Oscars aired the Oscars Live with celebrated Hollywood celebs walking the Red carpet and moving on to winning awards . Now post the Oscars, we have initiated a viewer engagement initiative, wherein Hollywood Celebs walk the Red carpet during the 9 pm movie. Everyday there is one Celeb walking the Red carpet and viewers need to watch the movie and tell us which star walked the Red carpet. There are 2000 daily prizes, Weekly 100 Ipods and 5 Ipads to be won. Also 5 Grand winners will feature on Star Movies."

The contest will run for 4 weeks starting 14th March, Mon ' Friday.The initiative being targetted at audiences from Sec A, B, in the age group of 15 ' 35 Year olds.

"This kind of a contest has never been done before. In fact there are specialized animators employed to animate the Hollywood Stars to walk the Red Carpet Contest. Also the prizes are movie tickets, Movies memorabilia and gadgets and gizmos which are high on the viewers list to win," Yagnik added. | By Prabha Hegde [prabha(at)adgully.com]