Star Sports signs 18 sponsors for India vs England cricket series
Star Sports, the official broadcast partner for the upcoming bilateral cricket series between India and England has signed 18 sponsors for the tournament scheduled between February-March 2021. Dream 11, Byju’s, Oppo, Ceat, Maruti Suzuki, Kamla Pasand, Orient, Amazon, Mondelez, Pepsi, Ultratech, Policy Bazaar, Exxon Mobil, Zomato, Havells, Paisabazaar, LIC and Lenskart are the names of the sponsors who have come onboard.
Star Sports has a fantastic calendar of Cricket, starting with India vs England, followed by IPL 2020, and the ICC Men’s T20 World Cup. Live cricket in India will be back after long with the Ind vs Eng series. The largest cricket stadium in the world will host international cricket for the first time. This test series will be a decider in India’s participation in the World Test Championship, which should create interest, buzz and thus build more viewership.
The tournament will be broadcast on the Star Sports network and streamed on Disney+ Hotstar across 5 languages –English, Hindi, Kannada, Tamil, and Telugu.
“There is high interest in the series post the remarkable Australia win and the fact that the test will also decide India’s participation in the World Test Championship makes us confident of achieving record viewership. The series also marks the return of international cricket after a long gap, this has built great anticipation amongst the fans as well as advertisers,” said Anil Jayaraj, Executive Vice President, Star Sports. “The two-month-long series will prove beneficial for brands, especially the day-night test which will be an exceptional opportunity for advertisers to leverage as the matches will be broadcast during prime time,” he added.