Starcom India assigned digital duties of Mahindra Holidays
Starcom India, part of Publicis Media India, has won the digital duties of Mahindra Holidays & Resorts India. The business will be powered by Performics.Convonix, the digital marketing company integrated under the Starcom brand in India, which will handle all performance media duties on digital, inclusive of paid media, SEO, analytics for Mahindra Holidays & Resorts India.
Mahindra Holidays & Resorts India is part of the $17.8 billion multinational Mahindra Group. Mahindra Holidays, together with Holiday Club Resorts Oy, Finland, is the largest vacation ownership company in the world, outside of the US. The company provides unique and memorable leisure holiday experiences to its over 207,000 member families when they holiday at its 46 resorts in India and abroad.
Giridhar Seetharam, Chief Marketing Officer, Mahindra Holidays, commented, “We are very happy to have Performics.Convonix on board for our digital marketing mandate and hope to maximise returns on our digital spends through this partnership. Their experience and expertise across all digital fronts will further enable us to provide better customer experience using digital technologies.”
On winning the account, Pallav Jain, Co-Chief Executive Officer of Performics.Convonix, said, “We are pleased to be the strategic partner on digital for Mahindra Holidays. A holiday is about beautiful, memorable experiences. The digitally astute traveller goes online to judge for himself. With the rapid growth of the internet, customers face an influx of excessive information.The brand Mahindra Holidays is about unparalleled family vacation experiences and we will help themenhance their digital engagement with their prospects and customers. What we bring is strategic direction and flawless execution to their digital plans.”