Stardust Awards to move from Sony MAX to Colors!
Stardust Awards, one of the most popular Bollywood awards will soon be moving away from Multi Screen Media's premium Hindi movies and special events channel, Sony Max after being aired on the channel for nearly a decade.
Citing high retention cost of the property, Sony Max decided to discontinue with the telecast of the show. With decreased repeat value and RoI from the property this was the only decision the channel could arrive at.
Sources close to the development confirming the news to Adgully said, "This is for sure that Max is not going to host Stardust Awards this time. Now, who is hosting the award is still in talks but yes it might have moved to Colors as Screen Awards has moved from Colors to Life OK, so chances are that Colors will get Stardust Awards."
Stardust Awards launched in 2003, a property of the popular Stardust magazine, honours rising talent and also established celebrities in Bollywood acknowledging their contribution to the industry.
Colors along with its various fiction properties also airs its in-house awards show viz. Golden Petal Awards whereby their own artists are honoured for their contribution to the channel.
Colors has also aired the Screen Awards successively for two years in 2012 and 2013 before the property was taken over by Life OK. It was earlier aired on Star Plus for nearly a decade. Another awards show present on Colors is the Mirchi Music awards where Radio Mirchi honours professionals who excel in the field of hindi film music.