StarQuik Unleashes Its Unique Rap Anthem #BachateRaho

Grocery shopping just dialled up the fun quotient! StarQuik- A TATA Enterprise, the one-stop grocery App, is shaking things up with its fresh, sizzling rap video. Unveiling its year-long savings campaign, #BachateRaho, StarQuik is here to show that the rhythm of savings can indeed make the whole nation groove. Watch it here.

In collaboration with Schbang, the creative, media, and technology transformation company, StarQuik has produced an irresistibly catchy rap anthem performed by a dynamic young female rapper, Pearl Alex. It’s an anthem for everyone from "Chintu ya chachu, mummy ya daadi", an ode to the user-friendly experience on StarQuik, where "sabki chale ungli coz itna hai easy". 

The rap lyrics rhythmically roll off your tongue, inviting you to the colourful universe of grocery shopping on StarQuik. With lines like "Apple, pineapple, orange, banana, StarQuik pe hai sabh kuch mangwana", the rap whisks listeners through a vibrant montage of cooking essentials, fresh produce, non-veg, snacks, beverages and more, all available at Sabse Sastsa Prices on the StarQuik App that helps customers with big savings on their bill. #BachateRaho.

But what's a rap without a chorus that sticks? Get ready to chant the saving mantra "Ghar baithe baithe bachate raho, app par tap kar, bachate raho. Roz roz sasta paate raho, StarQuik app par #BachateRaho". It's a song of savings, a celebration of affordable, everyday groceries delivered right to your doorstep.

This innovative rap video is not just a chartbuster in the making but also an engaging testament to StarQuik's relentless commitment to value, convenience, and an overall delightful shopping experience.

So, it's time to turn the volume up, let the beat drop and get ready to groove, shop, and save, all at the same time. With StarQuik's #BachateRaho campaign, it's not just about shopping; it's about shopping with rhythm and rhyme. Press play and let the savings begin with StarQuik!

Chirag Shah, Vice President - Brand Solutions, Schbang, said, "Working with StarQuik on this campaign was exhilarating. We've managed to bring an element of surprise and excitement to something as regular as grocery shopping. With catchy lyrics and vibrant visuals, we've turned the usual into the unusual, making savings fun with StarQuik's #BachateRaho."

1. Radhakrishnan, Director, StarQuik - A TATA Enterprise, commented on this exciting development, "We wanted to drive home the message of StarQuik being the destination for Groceries at lowest prices & biggest savings by creating something fun, energetic, and entirely different from what our customers expect from a grocery platform. Our unique rap video encapsulates the essence of StarQuik, making grocery shopping convenient while ensuring everyday savings. It's the dawn of a new era in the e-commerce space where online shopping isn't a chore but a fun and engaging experience."