'Stay SMART Stay Connected' says Tikona's first digital campaign

Tikona Digital Networks (TDN), India's foremost wireless broadband service provider having an All India Class A ISP license, has announced the roll out of its first digital campaign under the brand name Tikona Wi-Bro. The 60 days campaign targeting the home segment will be rolled out in two phases. The first phase would focus on creating brand awareness and the second phase will aim at generating leads.

The campaign "Stay SMART Stay Connected' is targeted towards youth and aspirants between the age group of 18 to 45. The creative has a young & vibrant feel resonating with the confident, warm and authentic brand personality. Each alphabet of "SMART' connotes a service benefit- S-Secure, M-Value for Money, A- Abundant MBs, R- Reliable & T- Tech Nxt. To maximize visibility, impact & effectiveness, the campaign will have its strategic presence across genres such as travel, news, business, search engines and horizontals like Yahoo, MSN & Rediff.

Speaking on this occasion Heramb Ranade, CMO, Tikona Digital Networks, said, "Internet usage in the last few years has earned the right to be considered as the fastest growing service in India. With 68 million internet users currently, the digital platform is emerging to be a hub for customer centric communication. In recent times, digital marketing has evolved from being a support medium to a more strategic platform for advertising. Considering the nature of our business wherein all our target audience is online, it becomes essential for us to have our presence & engagement on this medium."