Subha Sreenivasan Iyer gets additional responsbility at Godrej

Subha Sreenivasan Iyer has got an additional responsibility as the Head of Media and Digital Marketing at Godrej Consumer Products Limited. Earlier, Pankaj Singh Parihar used to be the Head of Digital Marketing and Digital Media. She also assumed the role of Vice President & Head – Media at GCPL India + GILAC Group Co’s as well as that of Associate Vice President – Media, PR, Digital at GCPL India, and General Manager – Media & Brand PR for four years, Deputy General Manager Marketing : Media & Brand PR at Godrej. She was also the Member – Technical Committee at BARC India (Television) and Member of Core Media Committee (CMC) of ISA.
Previously, she was the Media Manager of Godrej Sara Lee Ltd, Media Director at Mindshare – Mumbai, Media Supervisor – Buying at Hindustan Thompson Associates. She started her career as Junior Research Fellow at Civil Hospital (Head & neck Cancer Department), Ahmedabad. She thereafter became the Media Planning Manager at Rediffusion DY &R and Media Planning Supervisor at Triton Communications Pvt Ltd as well as that in FCB ULKA – Mumbai. She holds a Masters in Biochemistry from Sardar Patel University, Vallabh Vidyanagar and a PG Diploma in Media Planning, communication and Media Studies from Mudra Institute of Communications, Ahmedabad.