Sushant Singh Rajput in a B-boying face off with the new Nissan Terrano Groove edition
Nissan India will be launching the new TVC of its flagship SUV brand Terrano. The ad film features actor Sushant Singh Rajput in a b-boying face off with the new TERRANO Groove edition. Nissan Terrano is a bold compact SUV with looks that can mesmerize. The car is about breaking conventions at many levels. And this commercial too in many ways is in non-traditional, and breaks away from what we regularly see on our screens.
The film is an exciting, fantastical visual story that revolves around a dance battle between our lead character (Sushant Singh Rajput, who’s a fantastic dancer himself) and the Nissan Terrano. At the surface this is the story of how a car visually mesmerizes and draws Sushant into a dance-off, or one that he believes happened.
Speaking on the association, Arun Malhotra, Managing Director, Nissan Motor India Pvt Ltd added, “With the Groove edition, we wish to target younger customers and opted for an energetic campaign around contemporary music and dance. Sushant Singh Rajput was an obvious choice as his young, athletic and dynamic personality perfectly complements the Terrano while his exceptional dancing skills make him perfect for grooving alongside the car”.
MARK SHELDRAKE, GLOBAL CREATIVE DIRECTOR – NU, said, “We chose to go with the “Get Grooving” concept for the Nissan Terrano Groove edition. The Rockford Fosgate speakers mean a larger-than-life musical experience not only in the car, but the beat also follows you wherever you go. Getting Sushant Singh Rajput to do a dance face off with the car was a great way to bring alive the concept. Getting the Terrano to match Sushant’s dance steps was the most fun part. ”
But below the surface, this is a story about how a person and a car connect with each other, and how they play off each other… Ultimately, it’s not about how the car reacts or mimics… it’s about how the car attains a personality, and how it embodies the culture of the young protagonist.
Not only is this a great way to connect man to machine, it’s also a very clever way to show off the many great angles and details of the Nissan Terrano as it spins and rotates through frame, each dance move highlighting the amazing lines, bold curves and muscular stance of the vehicle. Watch the Terrano being showcased in a manner that’s never been done before.
Link of the TVC: https://we.tl/B1ad9AEcMW