SVG Media Launches nNext Media Solutions for Advertisers
SVG Media, India’s largest Digital Media Network today announced a new advertising media solutions offering for direct advertisers under its brand nNext. nNext, launched six months ago as a performance marketing platform, now offers end-mile results as the sole campaign goal.
nNext’s media solutions take advantage of technology to deliver transparent and more efficient campaigns for advertisers. The platform is able to offer live dashboards on media spends, automated hourly reporting and other significant enhancements. The technology stack at nNext is also developed in-house and is customizable to client’s needs.
nNext solutions are tailor made for branding, performance, programmatic media buying, remarketing campaigns on desktop, mobile and many other innovative digital platforms.
Nitin Sabharwal, Founder of nNext business said, “The biggest problem advertisers face is the lack of transparency when it comes to media spends. It is only when the invoice is raised that the clear picture emerges. nNext bridges this gap by giving a real-time access to advertisers. They know where and how their campaign is performing.”
Yashasvi Vats, Business Head, nNext said, “I have been an advertiser for the past few years and understand the pain problem to integrate end to end. At nNext, we educate our clients about various technology solutions available to bring down costs to increase customer engagement. We integrate the marketing campaigns into the client’s CRM or Dialers to offer real time analytics and lead generation when it comes to performance.”
nNext currently has mandates on a variety of product lines and channels from clients like Max Bupa Health Care, IndusInd Bank, Iffco-Tokio Life Insurance, Aegon Life and others.
Surinder Pal Singh Deol, Sr. Manager (ERP), Chandigarh University states, “nNext is the largest contributor to the digital channel for admissions for Chandigarh University. Through their efficient and optimized search and social strategy, nNext has managed to bring down the costs of leads while increasing the quantity steadily.”
Joshua Fredric, Director, Fundraising & Supporter Engagement at Action Aid said, “nNext has been a great partner in helping drive our business. nNext has been instrumental in increasing our online visibility and lead generation from ad campaigns and e-mail marketing. They are at the forefront of thought leadership in the performance-based model. Action Aid has learnt a lot through their expertise.”