Swanbay partners with Tata Docomo; Subscribers can now download free videos!
Speaking to us, Anil Malik, Regional Director, India shared the journey of Swanbay in India from its entry in Indian market last year, to what the group has achieved so far. Swanbay now has almost 40 plus content channels on the deck. For distribution, Swanbay has 5 video portals, of which 2 are on operator deck . Together, Swanbay delivers about 20 million monthly page views and close to 10 Lac monthly video downloads. Advertisers like Nokia ' E7 launch, Angry Birds campaign, Idea 3G, Vodafone 3G, Tissot Watches, Star Cruises, TravelPort, CEAT and many more have done banner and video campaigns on the Swanbay Network.
Swanbay offers standard banners, clickable banners ( leading to advertiser site), click ' to ' full screen ad (just introduced for advertisers who do not have a wap site) , click ' to ' call banners and the premium offering i.e. Pre-roll 10 to 15 second video ads. With SMS advertising and spamming laws becoming stricter, advertising options like ours make great sense even to small and medium advertisers who are looking at a fixed small outlay and a performance based campaign.
For a GPRS customer who is seeking valuable free content, Swanbay offers a huge variety appealing to all kinds of content consumers. There is a content channel for almost every type of content consumer. Being a portal, it is placed as a "Free Videos" banner on the operator deck and does not require any application to be downloaded to see these videos.
Swanbay is a global organisation operating in India ,Pakistan, Africa, Eastern Europe, Middle East and Asia Pac with plans for other Regions in 2012.
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