Swarovski picks Francis Belin as Sr. VP!

Francis Belin takes over as Senior Vice President Swarovski consumer goods business; asia pacific. He has been in charge of Swarovski’s Consumer Goods Business for Greater China since August 2011. Based in Hong Kong, Francis is responsible for the strategic direction and the development of the company in China, Taiwan, Hong Kong and Macao. In 2012 – 2013, Francis also has taken over the product development of Asian Collections including Swarovski’s first fine jewelry collection, as well as Travel Retail for Asia Pacific. Starting from April 2014, Francis extended his scope – beyond Greater China – to take over Swarovski’s Consumer Good Business for Asia Pacific, including key markets like Japan, Korea, Australia and India.

He joined Swarovski in January 2008 as Managing Director for Japan. Under Francis’s leadership, Japan has achieved to be the second fastest growing market in the world after Mainland China, thanks to major upgrades in brand positioning, brand awareness and distribution network.  Prior to joining Swarovski, Francis started his career in Management consulting at McKinsey&Co in Europe and Asia, and worked as Managing Director of Jaeger-LeCoultre (Richemont) in Japan.

Originally from France, Francis holds a degree in Management from the ESSEC Business School in France and a Diploma Kaufmann from the University of Mannheim in Germany, majoring in Business administration and Psychology.

For information and records: Swarovski delivers a diverse portfolio of unmatched quality, craftsmanship, and creativity that goes beyond the manufacturing of crystal. Founded in 1895 in Austria, Swarovski designs, manufactures, and markets high-quality crystals, genuine gemstones and created stones, and finished products such as jewelry, accessories, and lighting. In addition, Swarovski Crystal Worlds was established as a unique venue dedicated to showcasing artistic interpretations of crystal. Swarovski Entertainment collaborates with established industry partners and exceptional talent to produce international feature films, while the Swarovski Foundation supports creativity and culture, promotes wellbeing, and conserves natural resources. Now run by the fifth generation of family members, Swarovski Crystal Business has a global reach with over 2,350 stores in around 170 countries, more than 25,000 employees, and revenue of about 2.4 billion euros in 2012. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. In 2012, the Group generated revenue of about 3.1 billion euros and employed more than 30,000 people.