Swati R becomes VP CRM at Solutions I Digitas

Solutions I Digitas elevates Swati R to the post of Vice President CRM.

In this new role, Swati will lead all initiatives in the field of CRM & Analytics and will be the driving force behind the success of the ROCK team. She will be responsible for conceptualization and setting up of programmes, managing of programme operations, data analytics, strategic inputs on course corrections & programme enhancements.

"Swati has a proven track record and has demonstrated excellent organisational and creative skills during her tenure with Solutions," said Kanika Mathur, President & Co-founder, Solutions I Digitas. She further added that "I take this opportunity to congratulate Swati and to wish her continued success."

An elated Swati commented that "I feel good that the management team at Solutions has entrusted me with this responsibility and am thankful to them. I have always been a strong believer of CRM and believe that CRM is a philosophy of doing business rather than just a software."

Swati was earlier AVP- ROCK (Return On Customer Knowledge) at Solutions|Digitas. ROCK offers the know-how that enables clients know their customers/partners and use that knowledge to improve their bottom lines.

Currently ROCK has 25 CRM based loyalty and acquisition programmes catering to clients like Volkswagen, Adidas, Samsung, Aircel, ITC, amongst others.