TaCa Healthcare launches campaign to promote Patient Safety in India

Celebrating World Patient Safety Day, TaCa Healthcare, India’s fastest growing ethical and sustainable health-tech start-up,  today launches #HumApkaKhayalRakhteinHain (We take care of you) campaign.  

TaCa believes that patient care has many dimensions: awareness about seeking medical help at an early stage of a disease, affordable and timely access to treatment, its quality, and the patient’s privacy during and after the treatment. All of these aspects are important to ensure patient safety.  

With the campaign, the healthcare startup wants to remind every healthcare professional—from physicians, surgeons, nurses, paramedics, to hospital management, and policymakers -- of their duty of keeping patients at the centre of every decision they take regarding healthcare.  

“Across the globe, patient safety is the cornerstone of high-quality healthcare. Establishing a robust system to ensure patient safety at hospitals should be the priority of any healthcare provider. Today, we need to overcome challenges such as medication errors, diagnostic errors, communication errors, delay in surgeries/medical treatment, patient privacy,” says Bidhan Chowdhury, Founder, TaCa Healthcare.  

TaCa Healthcare’s #HumApkaKhayalRakheinHai campaign seeks to address these pressing issues and create high-decibel awareness around patient safety and surgical care.  

The week-long digital campaign will  have cutting-edge educational short movies,  podcasts, posters, photographs, among others. One of the campaign videos deal with the fear of undergoing surgery and how it can be overcome. Another video emphasizes why a second opinion is always necessary for a medical condition, especially surgery. #HumAapkaKhyalRakhteinHai has a special focus on  homemakers, emphasizing that they should not, in any condition, ignore their health and encourage them to seek timely medical advice.