Taj Television launches "Ten Cricket'

Taj Television India Pvt. Ltd, the channel from Asian Sub-Continent has launched Ten Cricket - a dedicated 24-hours Cricket Channel. Ten Cricket will be the 3rd channel from Taj Television India Pvt. Ltd and it will commence transmission in the month of August 2010.

The dedicated cricket channel will showcase mix of live, non-live and feature programming. The channel will also broadcast live, high quality, first class cricketing action from the top Test playing nations as well as customized content for the Indian audiences.

Speaking on the occasion, Atul Pande, CEO-Sports Business, ZEEL said, "India as a sporting nation is fast transforming from a single sport to a multi-sport nation. As India's leading sports broadcaster we understand that the sports consumption pattern of the Indian viewer raises the need for specialized differentiated sport channels & this is what we hope to deliver to our revered cricket viewers. Along with live cricket action, Ten Cricket will also showcase feature programming on cricket including magazine shows and archival programming; making Ten Cricket the most comprehensive cricket Channel in the broadcast space."

In the next six months, Ten Cricket plans to telecast 8 Test Matches, 25 ODI's & 5 T20's. Ten Cricket will also telecast the important India-South Africa series comprising of 3 Test Matches, 5 One Day Internationals and 1 T20.