Talent on DID L'il Masters beats celebrity power yet again!

With Colors’ Jhalak Dikhla Ja having premiered on June 16 with an opening of 3.1 TVR, the grand reception of 5.8 TVR accorded to Zee TV’s ‘Knorr Soupy Noodles DID L’il Masters powered by LR Active’ by viewers across India remains unmatched in the reality race of Hindi GEC’s.  The celebrity led show, Jhalak Dikhla Ja could still not deliver the ratings that the spectacular talent and heart-warming innocence of the best child dancers in India have displayed on DID L’il Masters.

 

The show’s ratings also tower over Aamir Khan’s much-hyped Satyamev Jayate that clocked a lukewarm opening of only 3 TVR on Star Plus. Beating the launch day ratings of all other non-fiction launches including Sony TV’s Kaun Banega Crorepati- Season 5 (5.2 TVR), Sony TV’s  Jhalak Dikhla Ja- 4 (4.1 TVR), Just Dance (3.7 TVR) on Star Plus in the last 1 year and the current season of Color’s Jhalak Dikhla Ja has only managed 3.1 TVR, DID L’il Masters has emerged as the undisputed leader of all reality shows.

 

Speaking of the success of DID L’il Masters over other reality shows, Mr. Ashish Golwalkar, Head- Non-Fiction Programming, Zee TV said, “It is heartening to see that  viewers still give precedence to meritorious content over the mere presence of film celebrities. While there is no denying that star power has its own draw, nothing can come in the way of sheer, unadulterated talent and a refreshingly simple, heart-warming presentation.”  

 

As per Google adwords data, Dance India Dance L’il Masters, in the month of June, has had 300,000 searches and it was only behind Zee Cinema’s ‘Agneepath’ world TV premiere telecast which had 1 million times searches. Rowdy Rathore has had 246,000 searches and Jhalak had 22,000 searches in the same period. 

 

This Sunday, the ‘Top 10’ kids on DID Lil Masters will be seen pulling out all stops and going fully filmy on the Bollywood special episode of the show. Paying a tribute to the most iconic dancing stars of Indian Cinema, the super-talented l’il dancers will be seen shaking a leg to dance hits that have lived on in the hearts of most Indians over the last three decades. Whether it is the innocent magic of Sunil Dutt, the wild fever of Shammi Kapoor, the impeccable charm of Rishi Kapoor or the effortless flamboyance of Govinda …  be it the beauty and grace of Asha Parekh, the sensational style of Helen or the chic step-work of Karisma Kapoor, these dhamakedar, chota packet contestants will capture the essence of each movie star with elan!