Tambuli Awards: MullenLowe Lintas Group adjudged APAC Agency of the Year

The 10th edition of Asia-Pacific Tambuli Awards, hosted in Manila was dominated by MullenLowe Lintas Group, India, which won the ‘Agency of the Year’ title for the third year running. It is the first time an agency has been crowned Agency of the Year for three consecutive years. Overall, the MullenLowe Group also put up a strong show as it was named ‘Network of the Year’ with winning performances by MullenLowe Singapore, MullenLowe Vietnam and MullenLowe Philippines too.

MullenLowe Lintas Group, India bagged a rich haul of 15 awards, including the Special Award for ‘Lifebuoy - Help a Child Reach 5’ under the Best of the Decade category and a Grand Prix for ‘Lifebuoy - Future Child’ under the Family-oriented Brand category. Apart from these, the agency also won 4 Gold awards, 4 Silver awards and 5 Bronze awards across various categories.

On the network front, MullenLowe Group won a total of 22 awards, including the 15 awards that were won by India. The other awards include MullenLowe Vietnam winning a Gold for ‘OMO Gallery of Dreams’, while MullenLowe Singapore won 3 Bronze awards for its work on ‘OMO TET Coming Home’ and MullenLowe Philippines winning two Bronze awards for ‘Surf Labahan’ and 1 Bronze award for ‘Selecta Bisita’.

The only regional award of its kind, the Asia-Pacific Tambuli Awards honours brands that deliver business results while promoting a positive societal value – brands from around Asia that celebrate human truths, inspire purpose, and effect real change.

Commenting on the achievement, Joseph George, Group CEO, MullenLowe Lintas Group India, said, “It’s been a dream run for us this year with a stream of accolades at award shows that recognise effectiveness. Tambuli is special for us and this win reaffirms our brand building philosophy of doing well by doing good. We thank the jury for the trust they showed in our work and also our clients who’ve partnered us in making this achievement possible.”

The Asia-Pacific Tambuli Awards began in Manila in 2005, and opened up to the Asia Pacific region in 2012. The Tambuli (a native Filipino horn) is organised by the School of Communication of the University of Asia and the Pacific (UA&P) in collaboration with the industry, to create positive impact in society through marketing communications.