Tangerine Digital eyes consumer durables sector with its content marketing sol.

Tangerine Digital has launched a customized content marketing solution for brands in the consumer durables segment to enable effective and efficient customer engagement. Tangerine Digital will now offer consumer durables’ companies with solutions to help digital engagement with the right content to the right customers.

With industry leading experience in digital content marketing services and domain expertise in the consumer durables sector, Tangerine has observed that customers are increasingly depending on images and videos to make the final purchase choice online. According to a recent study by ComScore, 90% of online shoppers confirmed they find videos helpful in making shopping and buying decisions. The study also affirmed that retailers who provide online videos to show off their products have stated that the products with videos sell a lot more than products without any.

Tangerine Digital will customize need-based solutions for companies to enable them to provide their customers with authoritative blogs, info graphics, product videos, product description and photo shoots, aggregated content, social media management, and regular product updates. Along with this, brands can understand their customers’ perspective using the user generated content solution by Tangerine which allows them to engage with end customers on an on-going basis by gaining feedback and providing detailed responses to each.

“We are looking to organize the digital presence of our customers in the consumer electronics market. Our insights showcase that customers nowadays interact with their friends and family before making purchase decisions in this segment, and also like to first do a thorough research online before going ahead and making that choice. We would like become the content partner for the consumer durables market and offer our customized set of content solutions for them, in order to expand the market for informative decision-making by end-customers,” stated Seeraj Katoch, Chief Operating Officer, Tangerine Digital.