Tanishq unveils "Queen of Diamond 2010" initiative

Keeping alive the festive spirit, Tanishq launched "Queen of Diamond 2010", an initiative taken to make a memorable shopping experience to customers. Model and actress Dipannita Sharma along with Bhuwan Gaurav, Head ' Marketing, Tanishq unveiled the bumper prize of the contest, exclusive Tanishq diamond jewellery set worth Rs. 50 lakhs.

Starting nationally from October 7th 2010, the contest will provide consumers a rewarding shopping experience by extending an opportunity to win exquisite diamond jewellery. There is also an assured gifts on purchase of Rs. 10,000 and above from Tanishq. The grand contest is specially created to incite the customers with the ecstatic joy of shopping and double the festive fever.

The entry to this contest is easily made available on purchase of jewellery worth Rs 15,000/- or more at Tanishq. In addition to the bumper prize of Rs. 50 lakhs, there are also prizes worth Rs. 4 lakhs at region level and 38 nos of prizes each across all Tanishq Boutiques varying from Rs. 5,000 to Rs. 1 lakh. A total of Rs. 5 Crore worth of diamond Jewellery will be given away as prizes.

Launching the special contest, Bhuwan Gaurav, Head ' Marketing, Tanishq said, "Tanishq has a long standing commitment to its consumers. It has always been our constant endeavor to work towards not only innovating and enhancing our product quality but also engaging with our customers on various festive occasions. Keeping in mind the overwhelming response for the "Queen of Diamond" contest last year, this Diwali we propose to introduce this contest in a bigger way. We are extremely delighted and confident that this contest will surely provide the customers with an exciting and remarkable shopping experience and will receive a positive response from our customers across the country."

Tanishq offers its customers a wide range of gold and diamond jewellery meant for different occasions i.e. from daily wear to exquisite party wear. Designed to embody the spirit of modern day women, Tanishq jewellery is an ode to the sensibilities of every Indian women.