Tata’s Harish Bhat features in Forbes World’s Most Influential CMOs’ list

Harish Bhat, Brand Custodian, Tata Group, has been recognised by Forbes for being among the world’s most influential CMOs. The 50 CMOs recognised are the world’s most influential, with 21 of them making to the list for the first time. These marketing professionals represent and influence thousands of brands across various categories and industries.

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As brand custodian for this Indian conglomerate, which controls over 30 companies, Bhat is careful to connect the history and legacy of the Tata brand to its current and diverse business interests across media and markets. The author of multiple books on Tata’s history, which he sees as inextricably linked to its future, he has been a key part of the group’s transition to marketing that is more customer and consumer focused.

This is a huge achievement and a great feat for the Tatas and Bhat for being featured in the prestigious Forbes World’s Most Influential CMOs list. Bhat has held several senior roles in the Tata Group over the past 3 decades, including Managing Director of Tata Global Beverages and Chief Operating Officer of the watches and the jewellery businesses. An avid marketeer and a voracious reader, he has helped in creating many successful Tata brands. Bhat always believes in talking to the consumers to sense the pulse of the market. He regularly contributes his point of views to some of the leading business publications in India. He has really piloted the Tata brand in the north ward direction by bringing in a customer centric approach to marketing.

Bhat has really made the Indian marketing fraternity proud to represent India in the global marketing space by being part of the Forbes CMO list.