Tata Global Beverages announces launch of new corporate website

Tata Global Beverages (TGB) has launched its new corporate website www.tataglobalbeverages.com. The website provides a refreshing experience to visitors through its user friendly interface and clean navigation - all of it reflecting Tata Global Beverages’ corporate theme – Magical Beverage Moments.

Tata Global Beverages has set itself the ambitious target of making a lasting positive difference in the world of natural beverages.  After months of hard work and with advice from experts as well as TGB’s stakeholders, the new website is a reflection of the company’s vision. Cutting-edge design and experiential images that capture the essence of a beverage moment are core to the re-design.  The website aims to establish a genuine connect with its visitors. The sprinkle of subtle animation creates a magical user moment on this entirely mobile responsive site.

Commenting on the launch, Mr. Ajoy Misra, Managing Director & CEO, Tata Global Beverages said, “A lot of thought has been put into the creation of new content with a sharp focus on a clean, user friendly interface. The redevelopment was undertaken with the objective of positioning TGB as a best in class branded natural beverages company & bringing alive the magical beverage moments that a sip of tea, coffee or water can help create. The site also portrays the scope and scale of TGB’s operations and the global nature of our business, while providing a contemporary, world class user experience. The vitality, passion and excitement that runs through the company is reflected in the website.”

On the content front, you will find a revamped brands section organized into 3 categories- tea, coffee and water thus showcasing the Company’s focus and representing all our brands while bringing all our social assets together. An in-depth sustainability section contains information on TGB’s sustainability initiatives. The website has been designed using a contemporary color scheme and interesting animations to create an engaging experience.