Tata Mutual Fund Launches " The Diwali Check List "
On the back of the Diwali Festivities, a campaign is launched by Tata Mutual Fund. The two track campaign running in parallel colours itself with every festive day in one track and the other weaves the story of SIPs. " Building a living Brand " is how the AMC sees its marketing efforts evolve.
The campaign book marks the 5 days of Diwali and puts up a checklist of 3 things one can do on each of the days. Every activity is special and specific to that day of Diwali. It's not an isolated attempt at problem solving but joyous moments in which the whole family comes together to make it a very special day. Much like investments in isolation could at best be a flicker but an allocation between equity and debt, gives the portfolio enough balance to pivot on. This could improve chances of wealth creation over the long term.
The second track covers SIPs. Simply put one 1 light is not enough for a glowing home. Hence, you light many a lamp to welcome wealth in Diwali. Similarly, every long term and short term need can be achieved with multiple SIPs. The light and the investments grow over time. And every light could light the other to set up a chain of brightness. Similarly one SIP could lead to other and be available at different milestones.
Considered as the most auspicious time for new beginnings, Diwali is one mot opportunity to begin the investment journey.
The campaign builds on the Tata Mutual Fund's Brand theme of " Khud Pe Vishwaas Hai Sab Se Badi Investment " and nudges one to make #VishwaasKaTyohaar at every given celebratory opportunity. It plays out across all the social media, digital and organic communication channels of the AMC.
“ We see Tata Mutual Fund as a Brand being ensconced amongst the joys of our Investors and channel partners. That's our way of perhaps making everyday high points or festivities that give us joy, a purpose led orientation. It's a natural pulpit for a clarion call to make great beginnings. At the back drop of two gloomy years. May this Diwali be the beginning of brighter days. "