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Tata Play launches new campaign

Tata Sky – one of India’s leading DTH and Pay TV platform with the largest number of subscribers – announced its new identity, Tata Play, as its business interests grow beyond Direct To Home services. Tata Play promises to make life more Jingalala for its subscribers by creating a seamless and connected world of entertainment. Talking about the new identity, Harit Nagpal, MD & CEO – Tata Play Ltd. (formerly known as Tata Sky Limited), said, “I firmly believe that it’s one thing to own content, quite another to make it accessible. Distribution is what makes content easily discoverable for the masses, consumed, and talked about. The name Tata Play thus signifies our expanded range of product and services. The new identity is an outcome of our desire to be future-ready while making tomorrow better than today for homes and families.”

Starting today, Tata Play will include Netflix across multiple Combo packs for users to enjoy a seamless entertainment experience across TV channels and OTT content. Additionally, the Tata Play Binge Combo packs including your favourite TV channels + 12 popular OTT apps like Disney+Hotstar, SonyLIV, Zee5, Voot Select, Voot Kids, ShemarooMe, SunNxt, Hungama Play, Eros Now, CuriosityStream, EpicOn & Docubay is now available at a great value for all Tata Play subscribers. Content from the 12 apps can be accessed via a unified interface of the Tata Play Binge mobile app, or via the Amazon FireTV stick-Tata Play Edition or the Tata Play Binge+ smart set-top box.
Tata Sky Broadband Private Ltd., a subsidiary of Tata Play Limited will now be known as Tata Play Fiber. To make entertainment more jingalala, Tata Play’s campaign features Nation’s heartthrobs Kareena Kapoor Khan and Saif Ali Khan and megastars R. Madhavan and Priyamani who have played relatable, slice of life characters to bring out the essence of the brand to the larger audiences. The Hindi TVCs have been directed by acclaimed Director, Shoojit Sircar. 
Talking about the association, Saif Ali Khan said, “Over the years, entertainment in India has seen a gradual shift, and has eventually taken new, interesting forms. A few years ago, it would have been unbelievable to imagine the ease with which we watch our favourite shows today. It is also surreal how we have access to various genres of content at the click of a button or with a tap of our fingers. The power of choice is now in the viewer's hands, and I am happy to be a part of this exciting revolution with Tata Play.”
Elaborating further, Kareena Kapoor Khan said, “Entertainment is quite literally in my blood… a passion that was born when I was just a child and continues even to this day.  It is a part of my life in so many ways and it’s also is a great way to connect with my friends and family… where we spend time together bingeing on our favourite shows. Which is why, I am delighted to come onboard with Tata Play to enhance the entertainment experience in India. Making the best of DTH and OTT easily available for viewers passionate about their content, Tata Play promises to deliver many ‘jingalala’ moments, which I also hope to create with my friends my family and friends.”
R. Madhavan further added, “The world of entertainment is indeed a magical place as it gives you a reason to escape while giving you reasons to believe. It is astounding how, over time, we are transported into a story that we choose to be a part of, just with one click of a button. These are indeed exciting times, and I am happy to join hands with Tata Play to help bring an entertainment revolution across thousands of homes in India.”
“Growing up, television was my sweet escape from reality, and it introduced me to a world of content from different cultures, languages and regions. This exposure fueled my passion and has encouraged me to pursue acting across various language industries. To bring viewers, like me, the best of entertainment, I’m pleased to be a part of the next phase in the evolution of entertainment with Tata Play,” concluded actor Priyamani.
 
 
 
 
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