Tata Sampann Spices rolls out its first TV Campaign

With an aim to recreate the authentic taste and aroma of Indian food, Tata Sampann Spices was launched on the 15th of October in Delhi and will roll-out in a phase-wise manner across India. Uniquely developed with pure, fresh, and authentic ingredients sourced from the best varieties of the best of farms have been formulated by renowned Chef Sanjeev Kapoor. Comprising of 10 masalas, the offering is primarily divided into single ingredient pure spices used in everyday household such as chilli powder, turmeric powder, coriander powder and blended mixes such as garam masala, meat masala etc. The spices have been specially created to help Indian home makers make wholesome daily food more nutritious and tasty, making every meal a delightful experience. From Farm to Fork, Tata Sampann products retain the natural goodness of produce, thus helping the homemaker enrich everyday meals with extra nutrition and extra joy, thereby, delivering the highest quality and superior sensorial. The new communication campaign ‘Goodness Ki Shuruaat’ is aimed at educating consumers about this focus as well as the benefits of its offerings.

The TVC for Tata Sampann Spices has been conceptualised by Leo Burnett Mumbai, and brings forth the origin story of the spices. Just as a home maker cooks meals for her family with a lot of love, Tata Sampann packs each pack with utmost love. The TVC shows the manifestation of this love by encapsulating how the brand selects the best farms and chooses the best spices to ensure each pack contains only the best.  The intention of the TVC is to invoke the joy of cooking in every home maker through dramatic shots of the farms, chopping of vegetables, crushing of spices and ending with the delight of the family around the table.  

To do justice to Tata Sampann, a premium range of spices, Tata Sampann Spices has roped in the finest to craft the film:

• The film has been directed by Lloyd Baptista of 7 films. A fine craftsmen himself, Lloyd is known for his stylish work which we have seen on Ad films for BMW, Hitachi, Samsung, Honda City, Seagrams and 100 pipers Whiskey among others
• To assist him to get the best performance from the actors, Lloyd has taken the assistance of Mukesh Chabra who has worked in over 200 films produced by the Hindi Film Industry. He is known for his work on films such as Gangs of Wasseypur, PK, Haider and more recently Bajrangi Bhaijaan
• A CG heavy film, the CG work has been done by globally renowned No Label, a post-production studio specialising in 3D animation and VFX.  One of the most recognisable animation and video postproduction studios from Poland, they are known for their work in post-production of commercials and short animated films which gain recognition at international film festivals
• The styling for the ingredient shots have been put together by Gilles Poidevin, the famous food stylists who is known for creating art using food. His magnificent creativity is seen in the famous Lurpark commercials which have set a global standard in food commercials

Link to the ad: https://edelmanftp.box.com/s/bkhenjtkuuq95gat7p3j6waziljko9mu