Tata Tiscon gives engineers their due in a short film

Ever looked at the Bandra Worli Sea Link and wondered at the engineering genius behind it? Or at a skyscraper and marveled at the engineering feat. Truth be told, engineers are everywhere. From the humble everyday things to large infrastructures. They are the ones who make things happen. But sadly, their contribution and importance remain behind the scenes.

So this Engineers Day, Tata Tiscon, India’s leading rebar brand, decided to bring the spotlight back on the engineers. The brand has created a short film titled The Build, that brings out the importance of engineers in our lives.

Sanjay S Sahni, Chief of Marketing & Sales (Branded Products & Retail), Tata Steel said, “In our business, engineers play a crucial role. Their relentless pursuit for excellence has shaped and lead the entire home building and infrastructure category. This is our small way to say thank you for showing the way.”

Vijay Jacob, SVP and Managing Partner, J Walter Thompson, Kolkata says, “In India Sir Visvesvaraya's birthday is celebrated as Engineers' Day and partnering Tata Tiscon on this occasion with this piece of communication makes us very proud."

Arjun Mukherjee, VP & ECD, J Walter Thompson, Kolkata says, “The entire effort was to put the cool back in engineering. A true engineering mind creates the most magnificent things and finds unique ways of solving real-life problems, be it big or small. Through an endearing story of two friends we have tried to bring that out.”

Conceptualized by J Walter Thompson and directed by Abhishek Sinha, The Build has been released on the brand’s social media handles. Catch the full film below

Credits

Client: Tata Tiscon

Agency: J Walter Thompson

Chief Creative Officer: Senthil Kumar

SVP & Managing Partner: Vijay Jacob Parakkal

VP & ECD: Arjun Mukherjee

Creative Director: Moeinuk Sengupta     
Art Director: Sourish Mitra

VP & EBD: Ayan Chakraborty

Client Services Director: Sreeparna Gupta

Client Servicing Executive: Sushmita Byapari

AVP & CSD - Digital: Surojit Sen

Account Director - Digital: Soham Sengupta

Production House: Made in Calcutta

Director: Abhishek Sinha

D.O.P: Mrinmoy Nandi

Music: Subhagata Singha