TBWA\ bags Loop Mobile's creative AOR

Mumbai's longest standing and leading mobile service provider, Loop Mobile announced today the appointment of TBWA\ India as their new creative agency on record for handling all creative communication for Mumbai circle. TBWA\ India was appointed following a multi agency pitch.

Loop Mobile is a pioneer in the mobile telephony sector having been the first to establish services in Mumbai in 1995 as BPL Mobile and, since the last three years, as Loop Mobile.

Commenting on the decision to appoint TBWA\, Sandip Basu, CEO - Loop Mobile said "In keeping with our plans to move to the next level of customer delight, we decided to review our creative agency partner arrangement and were very impressed with TBWA\'s approach, hunger and understanding of the challenges and opportunities facing the brand."

Elaborating on the importance of the right creative partner, Basu said, "We firmly believe that our customers deserve the best we have to offer, be it in terms of network or customer service experience. There is also no exception to the way we reach out to them. We have a lot happening and need to communicate effectively, that's were TBWA\ will come in."

Added Shiv Sethuraman, CEO, TBWA\ India Group, "This is a huge win for us. Not just because it is an exciting and fast growing category where we were hitherto unrepresented but also because Loop Mobile is a pioneering brand in so many ways. We are thrilled about the opportunity to partner Loop Mobile in the next phase of its journey ' there are many exciting and bold plans in the pipeline and our team in Mumbai can't wait to get started."

TBWA\ India is the Disruption Agency that creates communication for brands such as adidas, apple, Dabur, IDFC Mutual Funds, Mail Today, Maruti Suzuki, Nissan, Standard Chartered bank and Visa among others.